BFC launches London Fashion Week Festival, moves its 3 bi-annual events into one home

Published: 17 November 2016 | by Fashion Reporter
BFC launches London Fashion Week Festival, moves its 3 bi-annual events into one home
Photo supplied
The British Fashion Council (BFC) will move its two bi-annual events, London Fashion Week and London Fashion Week Festival to join London Fashion Week Men's at The Store Studios, located at 180 Strand, WC2.

As part of the move, the event formerly known as London Fashion Weekend will be renamed London Fashion Week Festival and will give the public the opportunity to celebrate fashion over a period of ten days, twice a year, in February and September.

This is to recognise the BFC's ongoing commitment to building consumer engagement with British designers and has been at the core of the organisation's strategy since the first edition of London Fashion Weekend which took place in 1998.

The London Fashion Week Festival will drive a city-wide celebration of an industry worth £28 billion to the UK economy and which employs nearly 900,000 people across the country.



The London Fashion Week Festival will enable those in the industry (designers, retailers, culture institutions, industry partners) to engage with consumers and high-net worth individuals.

It will do this through digital engagement and events throughout the city, consolidating the fact that London is a fashion, business and cultural capital and is open for business.

The main focus of the London Fashion Week Festival is a ticketed event at The Store Studios, 180 Strand. The event gives access to catwalk shows, talks and a unique shopping experience, where designers and their teams host curated pop-up shops, from over 150 international and British brands.



Deputy Mayor for Culture and Creative Industries, Justine Simons said: "London is a top fashion capital – we have brilliant fashion colleges, leading designers and established brands.

And Londoners of course have a great sense of style! London Fashion Week and London Fashion Week Men's have been blazing a trail on the world stage, and the brand new London Fashion Week Festival will up the game even more – cementing The Store Studios as the coolest new creative quarter in London and offering a fantastic opportunity for the public."

The move to The Store Studios will fulfil the BFC's ambition of creating a fashion and cultural hub in the heart of London. The Store Studios holds a strategic location at the intersection of North, South, East and West London and has easy access to the river as well as to main central areas such as Covent Garden and Southbank.



Caroline Rush CBE, Chief Executive British Fashion Council commented: "There is an increasingly big appetite from both brands and public to open up our industry to a wider audience. We saw this in September with the see-now-buy-now collections.

"The BFC has always encouraged this kind of innovation while making sure that our showcasing platforms remain strong opportunities for the designers to present their work to the industry.

"London Fashion Week and London Fashion Week Men's will still showcase the best talent to industry professionals, giving the designers the opportunity to expand their businesses and get incredible international media exposure. London Fashion Week Festival is a natural continuation of the increasingly popular London Fashion Weekend.

"Housing the Festival at The Store Studios will reinforce the importance of offering direct to consumer experiences and insights into the fashion industry and there will be a lot of different ways for the public and businesses to get involved."

Alex Eagle, Creative Director The Store Studios said: "The future of all space is both the physical experience of being in that space and broadcasting that experience to the world. With the fashion industry spearheading the shift from the direct experience of a runway show to broadcasting that experience around the world, The Store Studios is the perfect space for the London Fashion Week Festival."

Events at The Store Studios:

London Fashion Week Men's: 6-9 January 2017
London Fashion Week: 17-21 February 2017
London Fashion Week Festival: 23-26 February 2017
 
Tickets for the first London Fashion Week Festival at The Store Studios on sale from 1st November at:
londonfashionweekfestival.com
- British Fashion Council

You Might Also Like...

Leave a Comment

Most Recent Posts

Study Shows that Vaping Can Help You Quit Smoking
Cigarette smoking or tobacco smoking involves burning of tobacco ...
Rat Boy perform in Cardiff as part of UK Tour
Rat Boy thrilled the Cardiff crowd at the TramShed on the 5th of ...
Highlights from the Printwear & Promotion LIVE! 2018
The UK's only dedicated event for the garment decoration in...
Printwear & Promotion LIVE! 2018 returns to NEC, Birmingham
Printwear & Promotion LIVE! 2018 returns a month earlier than i...
London Fashion Week Festival 22-25 February 2018
Staged in London Fashion Week venue: The Store Studios, 180 Str...
Fashions Finest AW/18 back on 17-18 February 2018
Fashions Finest, a platform for UK and international emerging de...
Pure London, 11-13 February 2017, Olympia London
Pure London, set for 11-13 February 2017, offers the best place to ...
Swahili Fashion Week 2017 highlights
Swahili Fashion Week is the biggest and largest annual fashion event...
Call for Story Friday submission for 'Home' theme, deadline 26th Febru
We had a great time at a very scary Story Friday Haunting recently, ...
Another Third World Hussle releases video for 'Get Money'
Another Third World Hussle (ATWH) is pleased to announce the release ...
Ragnar Kjartansson returns to Wales with a new performance
Icelandic artist Ragnar Kjartansson will return to Wales to present a...
Throwback Thursdays: Hellavagirl at Fashions Finest 2016
Re-live past events during our Throwback Thursdays series where we sho...
Fashioned from Nature Exhibition to open at the Victoria and Albert Mu
The first UK exhibition to explore the complex relationship between ...
Throwback Thursdays: Gia Viviana Dimicova at Fashions Finest 2016
Re-live past events during our Throwback Thursdays series where we...
Kalibe, with its unique sound, breaks the mould in world music
Globalisation has meant that the world is getting smaller and we a...
Throwback Thursdays: Biblos Glasgow
Re-live past events during our Throwback Thursdays series where we sho...
Spend an evening with Ruth-Ellen and Friends
October's edition of #REAF will feature live performances and an inte...
Throwback Thursdays: Pure London January 2017
Re-live past events during our Throwback Thursdays series where we sho...
Dru Hill featuring Sisqo, 112 and Ginuwine embark on UK Tour
Dru Hill, the American R&B quartet led by Sisqo, are heading to...
Akon announces 2017 UK tour dates
Rapper will be joined by the Konvict Kartel for seven shows acr...
Founder of The fashion Webb gives tips on creating engaging online con
Mitchell Webb is the founder of The Fashion Webb fashion & life...
Pure London kicks off with 'oriental futures' themed catwalk
Pure London kicked off with a catwalk show featuring the 'oriental f...
Once Upon a Time in Shaolin: The untold story coming soon
Valerie Brandes and Laure Deprez of Jacaranda Books have acquired O...
Watch exclusive behind the scenes on Wax Print Film
Fashion designer Aiwan Obinyan has released some exclusive behind th...
The British Style Collective kicked off its 3 day event in Liverpool o
After more than 30 years based at the National Exhibition Centre in B...
eNaledge releases new single featuring Mercy
The Northern Hussle (TNH) and Another Third World Hussle (ATWH) fou...
Colour Clash set to return to Newport, July 15 2017
Colour Clash is set to return to Rodney Parade in Newport, Wales on ...
Marine Serre Wins the 2017 LVMH Prize
Marine Serre has been announced as the winner of the 2017 LVMH Prize....
Designers invited to showcase at the AFWL 2017
The largest annual African fashion event in Europe, Africa Fashion We...
Victoria Beckham supports husband David at the London Fashion Week Men
London Fashion Week Men's is celebrating its fifth year and features ...