Clara In Wonderland brings out the ‘warrior and magical super hero’ in wearer

Published: 30 September 2016 | by Janine Dube
Clara In Wonderland brings out the ‘warrior and magical super hero’ in wearer
Clara In Wonderland at Fashions Finest during London Fashion Week
Italian fashion designer, Clara Longobardo, brought a mixture of fashion and fantasy to the catwalk at Fashions Finest during London Fashion Week 2016. Clara's designs are inspired by her surroundings, including plants, architecture and people and their interesting movements.



She told OneVybe, "Everything around me comes alive and I give those things their own identity. This is why I called this little project, Clara in Wonderland.
 


"In reference to this specific collection, I thought of them [the pieces] as my cartoon warriors, like the magical super hero that we all are, everyday living in and with our own routine. I imagined this routine in Technicolor and that is how this collection was born.



"It was a wonderful sensation when I saw all of them lined up and ready to go out on that runway for the first time. I said to myself, they are my clothing and they are my 'babies'"

Clara In Wonderland is based in Tuscany, Italy and is heaven for people Clara described as needing a break from the daily grind. Clara said that her typical customers "feel free to make those transformations for a couple hours a day and become the actress of their own personal movies."


Photographer: Adam Paul Jones, Model: Rubina Foresi


This need to have a personal touch is why Clara In Wonderland designs are never mass-produced. Clara said, "I like my product to be more like one of a kind so my clients can feel unique on life's stage.

"I can't really put a target age group because I really don't feel my age, so how could I expect that of others. I feel my clothing should be for everyone, regardless of age or shape or size. I still believe that we are each exceptional in our own way and wish to bring a little more of this into peoples lives.


Photographer: Adam Paul Jones, Model: Rubina Foresi


"My family and my friends think that I live in my own little world and they compare me to a cartoon character or to one of those comic strip characters," said Clara, adding that this is the best descriptive compliment they could ever give her.

Clara's dedication to her art at times requires some sacrifices especially sticking to a limited budget, which she refers to as the 'adult part of the work.' As a small company with big dreams, at times Clara feels like they are going against the current.



"But I am happy and I feel lucky because in this beautiful fight I have learned so many things about myself, from everyone and every experience. I have changed a lot."

Clara has a lot of praise for her team, who she says are as crazy as she is, telling OneVybe, "I believe in dreams and the people I work with are like me in this respect. They are all dreamers and they keep alive the child they have inside them. It is a different way to play, but we are still doing it, just like children."

For more information:
https://www.facebook.com/Clara-In-Wonderland

- OneVybe

You Might Also Like...

Leave a Comment

Most Recent Posts

Dru Hill featuring Sisqo, 112 and Ginuwine embark on UK Tour
Dru Hill, the American R&B quartet led by Sisqo, are heading to ...
Akon announces 2017 UK tour dates
Rapper will be joined by the Konvict Kartel for seven shows acros...
Founder of The fashion Webb gives tips on creating engaging online con
Mitchell Webb is the founder of The Fashion Webb fashion & lifes...
Pure London kicks off with 'oriental futures' themed catwalk
Pure London kicked off with a catwalk show featuring the 'oriental f...
Once Upon a Time in Shaolin: The untold story coming soon
Valerie Brandes and Laure Deprez of Jacaranda Books have acquired O...
Watch exclusive behind the scenes on Wax Print Film
Fashion designer Aiwan Obinyan has released some exclusive behind th...
The British Style Collective kicked off its 3 day event in Liverpool o
After more than 30 years based at the National Exhibition Centre in B...
eNaledge releases new single featuring Mercy
The Northern Hussle (TNH) and Another Third World Hussle (ATWH) foun...
Colour Clash set to return to Newport, July 15 2017
Colour Clash is set to return to Rodney Parade in Newport, Wales on ...
Marine Serre Wins the 2017 LVMH Prize
Marine Serre has been announced as the winner of the 2017 LVMH Prize....
Designers invited to showcase at the AFWL 2017
The largest annual African fashion event in Europe, Africa Fashion We...
Victoria Beckham supports husband David at the London Fashion Week Men
London Fashion Week Men's is celebrating its fifth year and features ...
London Fashion Week Men's celebrates its 5th anniversary
From 9th - 12th June, LFWM celebrates its 5th anniversary. For guest...
Join 'The London Conversations' from June 11th-15th
"The London Conversations", a five-day event, is due to take place fro...
UNICEF Goodwill Ambassador, Priyanka Chopra, travels to Zimbabwe
UNICEF Goodwill Ambassador, actress Priyanka Chopra, met with child...
Explore the photographs of artist Wolfgang Tillmans at the Tate up to
Contemporary artist Wolfgang Tillmans offers plenty of food for thou...
The First Annual Eluxe Awards Winners Announced
After four years as the world's first and leading sustainable luxury ...
Africa Fashion Week London 2017 arrives at Freemasons' Hall
Africa Fashion Week London is proud to that announce Freemasons’ ...
Award winning Wilderness Festival takes place on 3rd – 6th August 20
Wilderness, an award winning festival of music, food, arts, learning...
Raindance fundraising Independent Filmmaker's Ball - April 26 2017
Raindance will roll out the red carpet in celebration of their 25th an...
Author Appearances in April 2017
Spring in the air and the sun in the sky, so what better treat than a ...
The Pink Floyd Exhibition: Their Mortal Remains coming soon
There is just over one month to go until The Pink Floyd Exhibition:...
Internet Retailing Expo 2017 on the 5-6 April
Internet Retailing Expo (IRX) at the NEC, Birmingham, UK, is an unmiss...
Story Friday Journeys is on Friday 28th April 2017
Story Fridays had a great Anniversary! Stories, songs, memories and a...
Artes Mundi 7 Conference: films released!
In January 2017 Artes Mundi 7 welcomed over 200 delegates to the their...
Lily Gabriella collaborates with Banneya London on opulent jewellery c
Lily Gabriella's jewellery is covetable, opulent with a contemporary...
House Of RADHA fuses cultures to create contemporary, bold and dream l
RADHA is a Fashion and Surface Print Designer based in the North East...
Latest Chico De Barrio collection showcased at Fashions Finest AW17
Fashion designer Jamal Calle showcased his latest collection for his b...
Prime Source Forum - 13 to 14 March 2017
The Prime Source Forum (PSF) is an international event that offers am...
Hangjun Jo AW17 inspired by 1920s women's sportswear
Hangjun Jo, is a South Korean designer who graduated from The Glasgo...